My new law, available everywhere:
Excitement decreases and length or difficulty to describe the Excitor increases.
Yeah, it makes some marginal sense, but let’s see it in an example!
We’re really excited to announce that the new Windows Mobile Line of Business Solution Accelerator 2008 has been released to the web and can be found here at the Microsoft Downloads site.
That right there is a LIE. L as in LIE, I as in INVERTED-TRUTH, and E as in EVERYBODY KNOWS ITS BULLSHIT BUT IS TOO POLITE TO SAY SO.
As this is a law governing usage of the English language it is sadly saddled with all the inconsistencies of English and therefore no simple equation is reliable for determining the Excitement coefficient of any item. To get a ballpark estimate follow these steps:
Generate an acronym from the phrase in question. For the above example you would get “WMLoBSA2K8″. For contrast, take the example “I am totally excited for the next Hellboy movie starring Ron Perlman!” which has the acronym “HmsRP” (being generous, as there are no Hellboy movies NOT starring Ron Perlman, but this is how I would say it). Take a look at your generated acronym. Does it make you sick? If the acronym sickens you, then you really can’t get that excited about whatever it is.
I use the Acronym Generation Technique because many, many things that are very, very exciting to many, many people are best described acronymmically. Examples? Yes.
Star Trek: ST:TOS, ST:TNG: ST:V, ST:DS9, ST:E. These are popular (and excitement generating) and you know what they are, even if you wish you didn’t.
The Matrix Trilogy: M, M:R, M:R-ERROR:ACRONYM CONFLICT! Reloaded and Revolutions having the same initial was probably the main reason people didn’t like the sequels.
U23D: The band U2′s three-dimensional video concert. People are super excited because of the acronym, even though U2 sucks nickels.
Diet Berries and Cream Dr Pepper: DBaCDP… “Diet Berries and Cream Dr. Pepper now tastes even more like regular Berries and Cream Dr. Peppers!” Do not drink this on general principle!
The exception that proves the rule: RDMLKJ, celebrating the Rev. Dr. Martin Luther King Jr. involves saying his extremely long name and titles, which proves that you too are willing to struggle for civil rights. It’s tough to say the whole thing, but everybody likes a good day off work, which is why it generally gets shortened to “MLK Day”. Cute. Clever. But still WRONG.
ROFLMAO… you see where I’m going with this?