NeverNoT came to life in 2018 when its founders, Nina Dzhokhadze and Natia Chkhartishvili, decided to join forces and use their many years of fashion and jewelry experience to translate their shared passion into high-quality jewelry for everyday life. NeverNoT is based in London but just like the creators behind it, lives and travels all over the world. Their jewels are a joyful symbol of escape, embodying cultural exploration.

The ‘always on’ philosophy is at the core of the name and brand, for NeverNoT believes jewelry shouldn't spend most of its life in a box. And nor should you. NeverNoT jewelry is fine jewelry for the very best occasion: All the time.