Based in London, with a Eurasian background, NeverNoT aims to bring the traditional world of jewelry to the modern globetrotter. NeverNoT came to life in 2018 when its founders, Nina Dzhokhadze and Natia Chkhartishvili, decided to use their many years of fashion and jewelry experience to translate their shared passion into precious pieces.
NeverNoT, meaning “always”, embodies the lifestyle and personalities of founders Nina and Natia, who are always in busy in action and dedicated to creating accessible, unique fine jewelry that is meant to be worn every day. Jewelry shouldn’t spend most of its life in a box, and Nina and Natia do not think you should either.
“We love honouring this joyful symbol of escape, one that we can access every day, through travel, cultural exploration, the meeting of new people and meaningful interactions.”